The Huggies Connection

What’s in it for Huggies® Nappies? Why are you supporting this initiative?

We got involved initially because we were impressed by the combination of Kiwi technology and initiative which matches our own commitment to evaluate alternative solutions for disposing of nappy waste. We know that mums and dads prefer disposable nappies for their skin care, dryness and leakage protection and the convenience for their babies. We know as well that the environmental impact of cloth nappies compared to disposable nappies is very similar. However it is undeniable that disposable nappies are often singled out for one reason – because they end up in a landfill.

Whilst nappies actually represent less than 2% of landfill, much less than food scraps and organic waste which make up 54%, we know that disposable nappies punch above their weight in terms of the amount of attention they get.

Investment in the Envirocomp Solution is a whole new opportunity enabling us to provide parents with a possible alternative to landfill. We know that there is an ongoing perception that landfill is bad but sometimes this is the best and most efficient way to dispose of waste – now we hope there will be a realistic and popular alternative.